Why is the Brand Pink So Popular? An Examination of the Popularity of the Pink Brand

Why is the Brand Pink So Popular? An Examination of the Popularity of the Pink Brand

Brand Pink has become one of the most popular brands in the world, especially with its nearly 15% market share in the women’s lingerie industry alone. But why? Why are so many women attracted to this particular brand? How did the brand earn its reputation as a leader in fashionable…

Is Prada a Luxury Brand?

Is Prada a Luxury Brand?

Is Prada a luxury brand? Prada, known primarily as a luxury brand, was founded in 1913 and has become one of the most iconic fashion houses. But where does Prada fit on the luxury spectrum? Is it purely an affordable luxury brand like Michael Kors, or is it somewhere in…